THE LATTICEMETHODa five-stage course launch process
Every course I build goes through the same five stages, in the same order. You’ll always know which stage we’re in, what I’m doing, and what I need from you.
01
CLARIFY
02
STRUCTURE
03
AUTOMATE
04
LAUNCH
05
EMBED & OPTIMIZE
Stages 01 to 04 are Lattice Launch. Stage 05 is Lattice Keep.
01
02 · Who it's for, and the promise · Illustration: The Lattice House
CLARIFYKnow what you're building before you build it.
We decide who the course is for, what it promises, and which platform fits how you already work. If you’re on the wrong platform, this is where I’ll tell you.
You bring
Your content or outline, who it's for, and your launch goal
You get
A written course brief and a platform recommendation
Time
[TIME]
STRUCTUREThe shape that holds everything else.
Modules, lessons and learning paths, mapped in order. We set the access rules (drip, gated or open) and design the first day a student spends inside.
You bring
Lesson files, videos and worksheets
You get
A course map you approve before anything is built
Time
[TIME]
02
03 · The course map you approve · Illustration: The Lattice House
03
04 · When someone pays, they get in · Illustration: The Lattice House
AUTOMATEEvery trigger, mapped and tested.
Payments, access, emails and integrations get connected, then tested until they behave. When someone pays, they get in. When someone joins, they get welcomed.
You bring
Logins to your platform, payment and email tools
You get
Working automations and a map of what triggers what
Time
[TIME]
LAUNCHSteady on the day you promised.
Before the doors open, I test every path a student can take: buying, logging in, finding lesson one, getting the right emails. Then we go live on the date you announced, and I stay close for the first 30 days.
You bring
Your launch date and announcement plan
You get
A live course, a build record, a walkthrough of your backend, and 30 days of launch support
Time
[TIME]
04
05 · Every student path, tested · Illustration: The Lattice House
05
06 · A Keep report, month two · Illustration: The Lattice House
EMBED & OPTIMIZELaunch day is day one.
With Lattice Keep, I stay in the backend after launch. Student issues get handled, automations get checked, and each month we improve one thing that moves completion, retention or revenue.
You bring
Your next ideas and what students are telling you
You get
A short monthly report and a quarterly improvement plan