Before tech, I worked in hospitality and spa management, where the whole job is making sure people feel looked after from the moment they arrive. I still think about student onboarding that way.
Then came 22 years in sales and more than ten years of building websites. In 2017 I started Go with Flo, building sites and automations for service businesses. Course work kept landing on my desk, and it kept needing more than a website person usually gives it: someone to plan the structure, connect the tools, test every path, and stay after launch.
So I gave that work its own home and its own process. That’s The Lattice House. Go with Flo still builds websites. The Lattice House builds and looks after courses.